The Mile6 Blog

In a rapidly changing digital world, it’s natural to feel the pull on our skillsets, wondering which to grow and which to let go. While some AI futurists argue for abandoning processes that have been refined over decades, we take a more balanced approach. We’re constantly testing AI tools, and while they’ve become a valuable […]

Stop for a minute and think about something that you were able to use without any explanation. I’m not talking about just digital products, I mean anything. When you were a little kid and the other children were playing with a hose in the backyard, it came with no instructions. You picked it up, and […]

Watch the Interview Mile6 President, Joshua Cranmer, sat down with Lauren Cox of WP Engine to discuss what makes a truly user-centered digital product agency. From eliminating internal bias to designing with empathy, Joshua shares the philosophies and practices that set us apart. Joshua shares how our team builds meaningful, effective digital products by starting […]

A story of setting and forgetting a digital product. If you’re reading this, chances are your organization has launched some sort of website, application, integration, mobile app, or another type of digital product at some point. Turn back the clock and remember Launch Day. If you weren’t part of a project like this, imagine it’s […]

Where Do Our Creative Concepts Come From? The artist Elsworth Kelly is famous for creating some of the most breathtaking colorfield paintings ever made. Firmly enshrined in the pantheon of modern masters, his works are a staple of every modern art textbook and gallery wing. On a recent trip to the Philadelphia Art Museum, I […]

When launching a new digital product, it can be tempting to jump right into the visuals and the build, you know, the “flashy things” our stakeholders are most excited about. This enthusiasm is great, but we’d be remiss not to mention that skipping the discovery process can lead to significant waste. Waste of time, waste […]

All Art Is Commercial Art (Mostly) When a young, plucky artist decides on a career in creativity, we all have dreams of making meaningful, personal work that speaks to people. Somewhere along the way, provided we stick it out through the early grinding years in our first design jobs, we learn that to keep that […]

One of the greatest weeks of the year for the Mile6 team falls in the middle of October when everyone makes the trek by car, train, and air (here’s hoping for a boat pilgrim in 2025) to Philadelphia for our annual retreat. It’s always a great time of reconnecting, camaraderie, and recreation. This year, there […]

You Read That Right I know that title reads like clickbait, but I mean it. We’ve recently learned to love a marathon strategy session at the beginning of a project, and I’ll get into why, but first some context. For most of my career working in strategy, I advocate for breaking up the strategy sessions […]