We developed a solution for Bower & Branch that provided the best of both worlds: a completely custom e-commerce system to meet their exact needs and the user-friendliness and content management benefits of WordPress.
Our colleagues at The Infantree did the complete branding, website design and user experience. Working closely with them, we developed a responsive website that helps tree buyers find their perfect tree for purchase online. Using the customer’s location we’re able locate a nearby garden center partner who can deliver and plant the tree.
Also using the customer’s zip code we’re able to filter out trees that we know will not survive in their home climate. A tree match system walks customers through a process that helps them identify a specific set of trees that meets their personality.
Trees, customers, orders and various other data elements can be managed right along side web page and blog content using a single WordPress powered administrative area.