The Mack Services Group has always had a website that exceeded their industry’s website standards. As the industry caught up to the last site we designed for them in 2011, it was time for an overhaul.
The website was intended to reflect the seasonality of their business with vivid photography to match the current outdoor climate in their greater Philadelphia market. We wanted content to be easier for them to maintain and accessible to customers from various connected devices. We also wanted a website that was search engine friendly so their SEO company could continue driving organic search traffic.
We played with a number of design options and settled on one that reflects their rich, three generation history but also has a modern flair to attract their now younger customer base.
We built the site responsively so it is optimally viewed on different device sizes from desktops and laptops all the way down to mobile phones. We implemented clear call to actions as well as a straight forward way to dive into any one of their four main service areas.
We carried this new design language through to their myMack secure online bill pay system for a consistent user experience.