Case Study

Moo-Duck Brewery

Website Redesign & Print Design

Project Summary

The goals of Moo-Duck’s website redesign were to make their site responsive, easy to update and reflect who they are as a company. We developed a custom WordPress theme, making their website flexible and secure. We also created a new layout for the food menu used in the brewery. Learn more about our other projects with Moo-Duck.

About Moo-Duck Brewery

Moo-Duck is a family-owned and operated brewery located in Elizabethtown, PA. They handcraft all their beer, featuring taps that rotate and change seasonally.

  • Wordpress
  • Adobe
  • Adobe
  • WordPress
  • Photoshop
  • Illustrator
  • Indesign

Website Redesign

While designing, we got inspired by the brewery building itself. We wanted a visit to Moo-Duck’s website to be like stepping into their brewery. The diamond plating on the bar backsplash makes a perfect, subtle background for the site.  The warm colors from the furniture and bar top get reflected in the fonts and colors.

After a quick visit to the homepage, users can find out if the brewery is open and what’s on tap. The open/closed indicator quickly communicates the information to the user. Next, you can view the on-tap beers right under the header. Using the custom WordPress theme we built, Moo-Duck can update what’s on tap faster than it takes to change a keg!

An Ongoing Relationship

Working with Moo-Duck both on and offline, we’ve developed a strong working relationship. They don’t hesitate to ask us if we can help them with a variety of projects and explore our other service offerings.

When we build websites for clients, they can decide if they would like to keep their current website hosting or take advantage of our managed WordPress hosting. Moo-Duck chose to make the switch. With our managed WordPress hosting plan, we ensure their website and the plug-ins utilized on the site are updated monthly. These regular updates keep their website secure. Moo-Duck doesn’t have to worry about keeping up with the updates; they can concentrate on their business.

Menu Refreshed

Moo-Duck was looking to upgrade its in-house menu. They wanted the new design to reflect their brand. The layout is broken up into sections to keep the menu items organized and easy to update as they change. We carried over the same fonts, colors, and design elements used on their website and in the brewery, making the menus unmistakeably Moo-Duck’s.