The PA Association of Realtors® was searching for a web design and development company to clean up and enhance their JustListed blog site. The site was already running on WordPress but was suffering from excessive plugins and a prebuilt theme that just wasn’t cutting it.
Our design team worked within their new brand guidelines to create a modern, visual and exciting look to their new site. Knowing their audience of Realtors® is always on the go, we provided designs for desktop, tablet and smartphone device sizes and planned to build the site responsively.
Since this was a website redesign project and was going to remain on WordPress, we were able to seamlessly migrate all of the existing posts, authors, categories, comments and tags to the new site.
We built a new activity feed which integrates with the newly implemented Jetpack Comments feature and the AddThis API. We were able to pull activity throughout the site to boost articles in the “Trending” sidebar. The benefits of this lie in the fact that even if old articles are still being actively discussed or shared, they will remain front and center in the list of posts.
We also designed and built their daily MailChimp email template and implemented a custom RSS feed from WordPress. The design is a natural extension of the new website’s design. The RSS feed used to drive their automated daily mailing to their subscriber list.