The Turkey Hill Nation iOS, Android and web app started with a thorough discovery process to identify the various pieces of functionality needed within the app. Working in tandem with members of our development team, our design team wireframed numerous screens which drove the UI design process.
The resulting app includes various features, some social in nature, for fans of Turkey Hill Dairy to interact with one another and the dairy. The mobile app we developed in-house includes these key features:
- Push notifications which can be targeted towards broad or detailed segments of users;
- Detailed surveys to collect and report on user interests;
- OAuth login using Facebook;
- Store finder using device location;
- Member only coupons;
- Member preferences;
- Member challenges
Behind the scenes is an elaborate yet easy-to-use web application which was purpose-built to allow administrators to maintain all of the various data elements used within the smartphone app.
In addition to planning, wireframing, mobile app software development and device QA testing, we guided the dairy through the Apple Developer and Android Developer account creation process and submitted the apps to the Apple App Store and Google Play Store for approval and publishing.
The Turkey Hill Nation app now has over 30,000 users and is a vibrant tool for customer insights, communication and outreach.