PA Breast Cancer Coalition Website Redesign & Portal Rebuild

The PA Breast Cancer Coalition is our longest-running client partner, and we were thrilled to partner with them on a new website that puts user experience front and center.

Client

PA Breast Cancer Coalition

Project Completed

September 2025

What We Did

Digital Strategy

User Experience

UI Design

Development

Custom Animation

Problem

A Solid Brand, A Lasting Impact, An Aging Website

The PA Breast Cancer Coalition builds connections, provides resources, and advocates for breast cancer patients and survivors all over the state. Their presence is felt by the thousands of women and families who rely on them for support. After years of patchwork website solutions, their digital presence was beginning to look dated and cause user frustration.

A mockup of the PBCC homepage on desktop
Mockup of the PBBC desktop website featuring a zoomed in look at the Advocacy section on home page

Project Goals

Aligning Brand and User Experience

The old website had become a limiting factor for users. The new design offers a fresh look and clear user paths that guide visitors to the content they need. Refined interactive elements make it easy to find resources and conversion points, creating a smoother, more intuitive experience.

Testimonial

Real Impact

“Our new website is not only beautiful and easy to navigate, but it’s also made a real impact. We’ve seen a noticeable increase in Friends Like Me care package requests since the launch. The team truly understood our mission and brought it to life online. Thank you, Mile6!”

– Natalie Kopp, Communications Director

Process

A Fresh Look at User Goals

Working with the PA Breast Cancer Coalition team, we developed a set of user personas, each with defined goals and a primary conversion path. Using this strategy, we refined and updated content and designed pages to ensure every user can easily find the information, sign-up forms, or resources they need without digging through unrelated content.

Mockup of the PBCC desktop website featuring the request help form
Mobile mockup of PBCC website page featuring impact stats
Mobile mockup of PBCC website page featuring advocacy
Mobile mockup of PBCC website page showing a form
A mockup of the PBCC website Patient Resources

Outcome

A Bright Future

The refreshed design brightens their online presence, and a refined user journey provides a delightful, intuitive experience.

Here’s how we did it

  • Clarified user paths and navigation to simplify each user’s experience.
  • Custom animations keep users focused on the page without distracting from the user path.
  • A fully rebuilt patient portal aids patients and users in the organization to keep track of care.
  • A brighter look aligns with the brand as it exists today and allows them to quickly make updates in the future.

Brand Alignment

We’ll Work With Your Existing Brand

Although we aren’t a branding agency, we pride ourselves in creating digital products that compliment and advance the brand identity of our clients. Let us help turn your app or website into a elegant extension of your organization’s visual identity.

PBCC brand assets collage including colors and fonts