Perfect Image Camera Website Redesign & Custom Integration
When Perfect Image Camera wanted to expand their online sales, we created for them an e-commerce site with custom integration.
Client
Perfect Image Camera
Project Completed
November 2022
What We Did
Digital Strategy
User Experience
UI Design
Development
Project Goals
Refining an Image
Perfect Image Camera is a premier local and online dealer of cameras and camera equipment. Over the last few years, due to the resurgence of film photography and growth in custom printing, they saw huge growth in online sales. This increase made the shortcomings of their website obvious and they reached out to us to help them streamline and simplify several different digital systems into a more cohesive user experience.
The Process
A User Snapshot
Together with the Perfect Image Camera team we created a detailed persona for each user type and mapped their preferred path through the site with a focus on their final goal always in mind. Then we reorganized their content and designed the site to put the preferred action in front of the right user right when they need it.
A deep understanding of user behavior, provided to us by the Perfect Image Camera team, was vital to creating a user experience that encourages engagement and return users.
The Outcome
Technology That’s Always Evolving
The Perfect Image Camera online ecosystem incorporates multiple different systems for the myriad needs of the business. There are different systems for ordering prints, servicing used gear, rental, and online purchasing. Our dev team worked tirelessly to weave all of these systems together in a way that is seamless on the front end and as painless as possible on the back end.
Brand Alignment
We’ll Work With Your Existing Brand
Although we aren’t a branding agency, we pride ourselves on creating digital products that complement and advance our clients’ brand identity. Let us help turn your app or website into an elegant extension of your organization’s visual identity.
