We're the Digital Product Agency DRIVING BREAKOUT GROWTH

Call it Kismet

We reached out to Unique Snacks with a proposal for a new website, backed by user and industry research. They responded with enthusiasm to our ideas and felt the timing was right, so we began our digital product creation journey.

Check Out the User Experience

Unique Snacks, a sixth-generation, family operated business, specializes in pretzels and snacks of eclectic flavors. On their new site, Unique Snacks wants to let their brand shine and enhance the ecommerce experience for customers. Updates we implemented for design, content organization, and user flow were determined through customer research, on-site data gathering, and user feedback.

Charming Creative Concepts

Unique Snacks possess a strong, and yes we’ll say it, unique brand identity. To craft the design, we let the Unique products, brand voice and tone lead the way. As Unique Snacks was in the process of adopting new packaging design and logos, visual cohesion off and online informed our redesign. The website visuals, like their products, are charming and satisfying, with a dash of quirky.

Buying In

The new site is built using WordPress, our go-to content management system. It’s straightforward for the client and flexible for us, allowing our developers to build a custom website tailored to Unique Snacks requirements.

WooCommerce supports the ecommerce functionality. The online store, order notification system, customer account management, connection to order fulfillment are all handled through WooCommerce.

Making it Work Together

Throughout the build process, we worked closely with the Unique Snacks team to understand their workflow – their current processes and how it could be more efficient.

With the capabilities available in WordPress, we were able to integrate their phone and online ordering and the process of transitioning orders to fulfillment into the website, making it the central hub for their workflow.

And We Keep Iterating

We continue to work with the Unique Snacks team, gathering feedback on the experience of the website. Making improvements and working through new exciting phases of development. This ongoing process of gathering data, feedback, and iterating gets the best results for our clients. A digital product requires careful revisiting of what is working, what isn’t any longer, and what will work best in the future.

When we think about the history of Mile6, D.G. Yuengling & Son is a part of it. We’ve been working closely, and in coordination with other partners, with D.G. Yuengling & Son since 2009. The work then and now (though becoming more complex over time) continues to be creating digital products that provide integral custom solutions for Yuengling.

Yuengling Innovates, Technology Updates

In 2006, Tim connected with Yuengling and we continue to be a part of their journey today. Along the way it’s been a rich blend of software and website development that yields impressive results.

Working together continues to be a rewarding experience. We get to improve on the systems we’ve built as new technology is developed and as Yuengling’s business evolves. Not to mention the excitement that comes from providing solutions for a classic and iconic company!

A Taste of the Tech

Over the past 16 years some solutions we’ve developed include:

• An Intranet site built for wholesalers to place orders in an ecommerce environment that integrates into Yuengling’s accounting software.
• “Business Plan” guide that wholesalers complete to assist with their budgeting.
• Added a “Program Planning” feature that determines how Yuengling goes to retail from a marketing standpoint.

Technologies Change, Relationships Remain

We truly value our relationship with Yuengling; that they can come to us with seemingly daunting tasks, knowing we’ll find solutions.

Our working relationship embodies our mission as a company: connect with clients where they’re at; provide solutions to propel them forward.

Yuengling explains our relationship best when they say, “We have a need, and Mile6 solves the problem.” Our meetings with Yuengling are full of the best questions, “We want to do this, is it possible? How do you propose we get this done? Can these systems be connected?”.

Let Us Show You the Way to a Consumer’s Heart

We had the opportunity to align their consumer facing mobile app needs to their business goals while creating something incredibly rewarding for their consumers.

We designed and built the app user interface (UI) with functionality including a loyalty card barcode scanner, store locator, the ability to track rewards, view discounts and specials.

App Functionality FTW

• Biometric/fingerprint and user authentication
• User registration
• Store locator
• Loyalty card barcode scanner for in-store scanning
• Access to customer point balance
• Access to Great Deals and Rewards (coupons) for all users

Show Me The Stores!

• App UI was designed using client-supplied brand elements and style guide.
• The app is managed through a web-based administration area.
• Extensive Quality Assurance (QA) testing was performed on various iPhone, iPad, and Android devices.
• We bundled and deployed the app to Google Play and Apple App Stores.