Unique Snacks Website Redesign
Snack Time!
With the reimagining of their brand underway, we connected with Unique Snacks on their website design and build at an exciting time of reinvention for their company.
Snack Time!
With the reimagining of their brand underway, we connected with Unique Snacks on their website design and build at an exciting time of reinvention for their company.
Call it Kismet
We reached out to Unique Snacks with a proposal for a new website, backed by user and industry research. They responded with enthusiasm to our ideas and felt the timing was right, so we began our digital product creation journey.
Check Out the User Experience
Unique Snacks, a sixth-generation, family operated business, specializes in pretzels and snacks of eclectic flavors. On their new site, Unique Snacks wants to let their brand shine and enhance the ecommerce experience for customers. Updates we implemented for design, content organization, and user flow were determined through customer research, on-site data gathering, and user feedback.
Charming Creative Concepts
Unique Snacks possess a strong, and yes we’ll say it, unique brand identity. To craft the design, we let the Unique products, brand voice and tone lead the way. As Unique Snacks was in the process of adopting new packaging design and logos, visual cohesion off and online informed our redesign. The website visuals, like their products, are charming and satisfying, with a dash of quirky.
Buying In
The new site is built using WordPress, our go-to content management system. It’s straightforward for the client and flexible for us, allowing our developers to build a custom website tailored to Unique Snacks requirements.
WooCommerce supports the ecommerce functionality. The online store, order notification system, customer account management, connection to order fulfillment are all handled through WooCommerce.
Making it Work Together
Throughout the build process, we worked closely with the Unique Snacks team to understand their workflow – their current processes and how it could be more efficient.
With the capabilities available in WordPress, we were able to integrate their phone and online ordering and the process of transitioning orders to fulfillment into the website, making it the central hub for their workflow.
And We Keep Iterating
We continue to work with the Unique Snacks team, gathering feedback on the experience of the website. Making improvements and working through new exciting phases of development. This ongoing process of gathering data, feedback, and iterating gets the best results for our clients. A digital product requires careful revisiting of what is working, what isn’t any longer, and what will work best in the future.
Let’s Create the best UX for your customers together!