Unique Snacks E-commerce Website Redesign
We partnered with Unique Snacks on their e-commerce website design and build at an exciting time of reinvention for their company.
Client
Unique Snacks
Project Completed
May 2021
What We Did
Digital Strategy
User Experience
UI Design
Development
Project Goals
Updating a Generational Brand
Unique Snacks, a sixth-generation, family operated business, specializes in pretzels and snacks of eclectic flavors. On their new site, Unique Snacks wants to let their brand shine and enhance the e-commerce experience for customers. Updates we implemented for design, content organization, and user flow were determined through customer research, on-site data gathering, and user feedback.
Testimonial
Get a Taste of Unique Snacks in Action!
“Since we’ve started working with Mile6 we’ve definitely had a better experience for our customers and in the back-end we are more efficient. It was always fun to talk to them about our ideas, work through the ideas. I just trust them to care about our brand and to help get us where we want to go.”
The Process
Built for Online Sales
We reached out to Unique Snacks with a proposal for a new website, backed by user and industry research. They responded with enthusiasm to our ideas and felt the timing was right, so we began our digital product creation journey.
The new site is built using WordPress, our go-to content management system. It’s straightforward for the client and flexible for us, allowing our developers to build a custom website tailored to Unique Snacks requirements.
WooCommerce supports the e-commerce functionality. The online store, order notification system, customer account management, connection to order fulfillment are all handled through WooCommerce.
Design
A “Unique” Identity
Unique Snacks possesses a strong—and yes, we’ll say it—unique brand identity. To craft the design, we let the Unique products, brand voice and tone lead the way. As Unique Snacks was in the process of adopting new packaging design and logos, visual cohesion off and online informed our redesign. The website visuals, like their products, are charming and satisfying, with a dash of quirky.
Brand Alignment
We’ll Work With Your Existing Brand
Although we aren’t a branding agency, we pride ourselves on creating digital products that complement and advance our clients’ brand identity. Let us help turn your app or website into an elegant extension of your organization’s visual identity.
