Pennsylvania Pharmacists Association (PPA)
Website Strategy, Design, & Development
PPA engaged our team to build a refreshed, user-centered website that clarifies purpose, elevates member value, and scales for growth.
Client
Pennsylvania Pharmacists Association (PPA)
Project Completed
December 2025
What We Did
Digital Strategy
User Experience
UI Design
Development
The Problem
Conveying Clear Member Value
PPA’s website serves multiple audiences: licensed pharmacists, pharmacy technicians, students, employers, and policymakers. Each is seeking different resources, event information, advocacy materials, and continuing education. The existing site structure is content-rich but overwhelming, with inconsistent navigation, redundant pathways to key resources, and limited personalization or audience segmentation.
Project Goals
Deliver a Unified, Value-Driven Experience for All Users
- Clarify roles and pathways for key user groups: pharmacists, pharmacy technicians, and students.
- Improve discoverability of high-value resources such as continuing education, career center tools, legislative updates, and events.
- Provide intuitive site navigation for new and returning visitors.
- Support organizational goals including membership growth and stronger engagement with advocacy content.
- Prepare the platform for ongoing enhancements such as members-only areas and personalized content features.
The Process
Discovery, Strategy, Implementation
We conducted cross-department sessions with PPA leadership, membership services, education teams, and advocacy coordinators to understand strategic priorities and digital needs. Based on that critical insight, we created user personas and mapped their key tasks to user journeys. Next, we performed a thorough audit of existing content, removing duplication, consolidating related information, and restructuring menus for clarity.
The Outcome
Clarified Positioning
The redesigned PPA website delivers a streamlined, intuitive experience that positions the association as a vital resource and advocate for the pharmacy profession in Pennsylvania.
Here’s how we did it
- Reorganized extensive content into clear, goal-oriented categories.
- Simplified user paths; empowering visitors to find membership, education, and advocacy content quickly.
- Achieved visual coherence through the application of the brand’s color palette, refined typographic hierarchy, and a custom-designed brand-specific icon set.
- Designed with accessibility and readability at the forefront.
- Built the site with scalable technology to support PPA’s evolving needs.
Brand Alignment
We’ll Work With Your Existing Brand
Although we aren’t a branding agency, we pride ourselves on creating digital products that complement and advance our clients’ brand identity. Let us help turn your app or website into an elegant extension of your organization’s visual identity.
