Websites
When launching a new digital product, it can be tempting to jump right into the visuals and the build, you know, the “flashy things” our stakeholders are most excited about. This enthusiasm is great, but we’d be remiss not to mention that skipping the discovery process can lead to significant waste. Waste of time, waste […]
All Art Is Commercial Art (Mostly) When a young, plucky artist decides on a career in creativity, we all have dreams of making meaningful, personal work that speaks to people. Somewhere along the way, provided we stick it out through the early grinding years in our first design jobs, we learn that to keep that […]
Let’s talk about headless WordPress for a second. If that phrase sounds like something straight out of a sci-fi thriller—don’t worry; you’re not alone. But once you get past the initial “what does that even mean?” moment, you start to see the magic. And it’s not just a trend; it’s a game-changer for anyone managing […]
You Read That Right I know that title reads like clickbait, but I mean it. We’ve recently learned to love a marathon strategy session at the beginning of a project, and I’ll get into why, but first some context. For most of my career working in strategy, I advocate for breaking up the strategy sessions […]
In an era where digital presence is more important than ever, member associations, such as local chambers of commerce or realtor organizations, need to harness the power of their platforms. A well-crafted website and digital product ecosystem doesn’t just serve as a digital brochure; it can be a critical tool for reinforcing the value of […]
While there is some debate over what range of revenue falls in the Middle Market (anywhere from $5 million to $1 billion, depending on who you ask), two things everyone should agree on are a) Middle Market companies sit between Main Street businesses or venture capitalist funded startups, and huge, multinational corporations and b) Middle […]
That Inevitable Moment Whether it’s a website, web application, or mobile app, every business relies on its digital products in the same way they rely on real-world assets like its building, vehicles, or staff. Smart businesses know that just like physical assets, digital products require regular attention and maintenance and occasionally replacement. The process of […]
If you work with us at Mile6, you probably already know how much we love user personas. We talk about them a lot, and for good reason! They’re an essential part of understanding the users of any digital product we build. We create user personas for every client at the beginning of every new project. […]
When it comes to decreasing web page load times, optimizing images on your website is a fantastic place to start. “Okay, great,” you say. “I’ve got a site full of images. I have a page speed issue.” Let’s start with… What is Image Optimization? The technical definition is decreasing an image file’s size to improve […]