While there is some debate over what range of revenue falls in the Middle Market (anywhere from $5 million to $1 billion, depending on who you ask), two things everyone should agree on are a) Middle Market companies sit between Main Street businesses or venture capitalist funded startups, and huge, multinational corporations and b) Middle […]
That Inevitable Moment Whether it’s a website, web application, or mobile app, every business relies on its digital products in the same way they rely on real world assets like its building, vehicles or staff. Smart businesses know that just like physical assets, digital products require regular attention and maintenance and occasionally replacement. The process […]
If you work with us at Mile6, you probably already know how much we love user personas. We talk about them a lot, and for good reason! They’re an essential part of understanding the users of any digital product we build. We create user personas for every client at the beginning of every new project. […]
When it comes to decreasing web page load times, optimizing images on your website is a fantastic place to start. “Okay, great,” you say. “I’ve got a site full of images. I have a page speed issue.” Let’s start with… What is Image Optimization? The technical definition is decreasing an image file’s size to improve […]
Did you know you’re a designer? Designing is a part of our everyday lives, even when we’re not consciously aware of it. Picking out your clothes, choosing your favorite color (ours is blue if you couldn’t guess), and arranging meals on a plate. Since you’re already designing in the real world, let’s talk about some […]
Creative Ways to Reach Your Next Hire The number of available jobs in the United States is at an all-time high, yet businesses are having a hard time filling open positions. Small businesses in our region are especially feeling the labor crunch – their customers are returning and ready to spend, yet they don’t have […]
Imagine if you tried to access a website but could not understand the content, see the images, or quickly find the information you are looking for. Would you be frustrated? Leave the site and find one easier for you to navigate and understand? The answer to both is likely a yes. For millions of people […]
A little over a year ago, we would have chuckled at the thought of a 400% spike in demand for home bread-making machines or scrambling to find toilet paper at our local grocery store. Zoom birthday parties? Virtual happy hours? These felt a bit amusing a year ago, yet here we are. In hindsight, it […]
Making a WordPress site as secure as possible is a worthwhile, long-term investment. After all, it’s often the first introduction people have with your business, organization, or charitable endeavor, and you’ve worked hard on it! These are some basic steps a WordPress site owner or administrator can take to strengthen security. Administrators and their passwords […]
Why Go with a Custom WordPress Theme over a Pre-built Theme? We hear this question a lot, and it’s a valid one. First, let’s explain what a custom WordPress theme is. A custom WordPress theme is designed and developed specifically for your website with the functionality you need and your business goals in mind. A […]