Noble Research Institute Website Design & Development
We worked with the team at Noble Research Institute to build a new user-focused website to drive robust engagement with their online and in-person courses.
Client
Noble Research Institute
Project Completed
November 2024
What We Did
Digital Strategy
User Experience
UI Design
Development
The Problem
Making the Data Personal
The team at Noble gathered invaluable data on demographic and user behavior before we began our project. They called on us to help interpret the data, and build strategy that focused on individual user behavior in preparation for a full rebuild of their WordPress website. The new site needed to be both a resource for the rancher community, and a way to drive conversions on their connected Shopify website.
Project Goals
Providing a Consistent Experience
We needed to build a new website that conveys their long history, provides valuable resources for ranchers, and inspires users to convert into engaged community members through their in person and online course offerings. Users need to have consistent brand and user experience between Noble’s entire digital ecosystem and particularly between the WordPress and the Shopify sites.
The Process
Showing up for our Client
The team at Noble works remotely throughout the country but meets quarterly at their headquarters in Ardmore, OK. We knew meeting with them in person during that time would provide a unique sense of cohesion between our two teams on the project. For our first session, we engaged in a marathon strategy discussion from which we produced user personas, a heuristic review, and a market comparison. For the second session, we arrived with our completed design packaged in hand after a wireframe and design review process. Finally, we traveled to Ardmore to present our nearly finished development site and reviewed functionality and launch strategy. We capped each trip with a happy hour and dinner. This in-person effort has served to solidify a collaborative and iterative experience for our client that will serve us both into the future.
The Outcome
Furthering the Legacy
The new website advances the Noble brand and further establishes them as an authoritative resource for generations of ranchers to come.
Here’s how we did it
- Reimagining established brand elements to make them function for a fast, mobile-friendly website.
- Simplifying user paths by identifying the goals and motivations of each user type.
- Creating a unique experience for each user that helps them quickly reach their goals and starts them on a path to conversion.
- Providing better user data by integrating Noble’s CRM and building strategy around each user type.
Brand Alignment
We’ll Work With Your Existing Brand
Although we aren’t a branding agency, we pride ourselves on creating digital products that complement and advance our clients’ brand identity. Let us help turn your app or website into an elegant extension of your organization’s visual identity.