Schreiber Center for Pediatric Development Website Redesign
We partnered with the Schreiber Center for Pediatric Development team to build a website to serve their growth goals and strengthen connections with their clients through an improved user experience.
Client
Schreiber Center for Pediatric Development
Project Completed
November 2024
What We Did
Digital Strategy
User Experience
UI Design
Development
The Problem
Access to Resources
The Schreiber Center for Pediatric Development is an invaluable resource for their community, and we connected with their team at a pivotal point in their digital journey. The team had vital information to share and desired additional contact points with their clients, but an outdated website prevented them from growing further.
Project Goals
Goals for Growth
Together with the Schreiber team, we dove into strategy sessions with user goals at the forefront. The new site included creating an intuitive and user-focused website experience for Schreiber clients while simultaneously equipping their team with an updated and more adaptive WordPress environment. Content restructuring enhanced the website’s usability and usefulness, creating a more compelling, simpler-to-navigate journey for their clients, learners, and supporters. The redesign is an evolution and refresh for the Schreiber brand as it continues to grow.
The Process
Cohesion and Configuration
Schreiber’s strong brand resonates as a pillar in their clients lives. Considering the importance of brand cohesion, we introduced complementary color, font, and shape combinations that strengthened and streamlined the brand. On the technical side, in addition to building an updated environment utilizing WordPress, we optimized for site speed, creating a consistent and reliable environment for the Schreiber team on the back end and their clients on the front end—a positive user experience for all.
The Outcome
A Strong Connection
Schreiber’s new website offers ample room for growth with a strong head start.
Here’s how we did it
- Building on established brand elements to increase accessibility and discoverability of content.
- The inclusion of technical updates resulted in a fast, mobile-friendly website.
- Simplifying user paths by identifying the goals and motivations of each user type.
- Creating a unique experience for each user that helps them quickly reach their goals and starts them on a path to conversion.
Brand Alignment
We’ll Work With Your Existing Brand
Although we aren’t a branding agency, we pride ourselves on creating digital products that complement and advance our clients’ brand identity. Let us help turn your app or website into an elegant extension of your organization’s visual identity.
