The Mile6 Blog
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What Makes a Buyer Click?
Scroll through Instagram, see an ad, keep scrolling, see it 20 more times. It’s an ad for a product clearly based on a host of information from your browsing habits. It’s a little alarming… but you still kind of want this thing. It starts to take up space in your mind. Maybe one day, you […]
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A Year of Fierce Conversations
One of the greatest weeks of the year for the Mile6 team falls in the middle of October when everyone makes the trek by car, train, and air (here’s hoping for a boat pilgrim in 2025) to Philadelphia for our annual retreat. It’s always a great time of reconnecting, camaraderie, and recreation. This year, there […]
Headless WordPress: When It’s Time to Break Free
Let’s talk about headless WordPress for a second. If that phrase sounds like something straight out of a sci-fi thriller—don’t worry; you’re not alone. But once you get past the initial “what does that even mean?” moment, you start to see the magic. And it’s not just a trend; it’s a game-changer for anyone managing […]


A Love Letter to the 4 Hour Strategy Meeting
You Read That Right I know that title reads like clickbait, but I mean it. We’ve recently learned to love a marathon strategy session at the beginning of a project, and I’ll get into why, but first some context. For most of my career working in strategy, I advocate for breaking up the strategy sessions […]


The Future Is Beaming
A Letter from Mile6 Founder, Tim Haak Philadelphia, PA., October 30th, 2024. As I reflect on my 28-year journey since founding Mile6, I am overwhelmed with pride at the remarkable evolution of our company. What began in 1996 as a small enterprise aimed at harnessing web-based technologies has blossomed into an industry leader, surpassing even […]


Caring for Custom Software: Why It Ages Like a Dog
In the world of custom software development, there’s a metaphor we like to use: custom software ages like a dog. Much like our loyal canine companions, software requires consistent care and attention to ensure it remains functional, efficient, and reliable over time. The larger and more complex the software, the more demanding its upkeep becomes. […]


Reinforcing Membership Value: Building Powerful Digital Products for Member Associations
In an era where digital presence is more important than ever, member associations, such as local chambers of commerce or realtor organizations, need to harness the power of their platforms. A well-crafted website and digital product ecosystem doesn’t just serve as a digital brochure; it can be a critical tool for reinforcing the value of […]


The Importance of Digital Transformation in the Food and Beverage Industry
The first online grocery delivery service launched in the late 1990s. The first mealkit service launched in Sweden in 2007, and a handful of the most popular food delivery services in the United States hit the market over a decade ago. GrubHub is approaching its 20th year in service. As early as 2009 the national […]


Mobile-Friendly Vs. Mobile-First
In 2016, mobile internet traffic surpassed desktop traffic for the first time. Today, mobile devices account for more than 60% of global web traffic. Sure, some industries, including real estate, automotive, and travel, still hold stronger desktop usage (large purchases mean a desire for a larger screen and more research), and the average site visit is longer […]


The Window of Digital Opportunity for the Middle Market
While there is some debate over what range of revenue falls in the Middle Market (anywhere from $5 million to $1 billion, depending on who you ask), two things everyone should agree on are a) Middle Market companies sit between Main Street businesses or venture capitalist funded startups, and huge, multinational corporations and b) Middle […]
Tim Haak