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In an era where digital presence is more important than ever, member associations, such as local chambers of commerce or realtor organizations, need to harness the power of their platforms. A well-crafted website and digital product ecosystem doesn’t just serve as a digital brochure; it can be a critical tool for reinforcing the value of […]
The first online grocery delivery service launched in the late 1990s. The first mealkit service launched in Sweden in 2007, and a handful of the most popular food delivery services in the United States hit the market over a decade ago. GrubHub is approaching its 20th year in service. As early as 2009 the national […]
In 2016, mobile internet traffic surpassed desktop traffic for the very first time. Fast forward to 2023 and mobile devices account for closer to 60% of global web traffic. Sure, some industries including real estate, automotive, and travel still hold stronger in desktop usage (large purchases mean a desire for a larger screen and more […]
While there is some debate over what range of revenue falls in the Middle Market (anywhere from $5 million to $1 billion, depending on who you ask), two things everyone should agree on are a) Middle Market companies sit between Main Street businesses or venture capitalist funded startups, and huge, multinational corporations and b) Middle […]
At this point in 2023, we all understand every business uses digital communication to reach customers and clients. It’s the norm for businesses and consumers to utilize websites, apps, social media, and emails. With the shift to online banking, apps, and automated customer service systems, the finance industry has become increasingly reliant on digital platforms, […]
That Inevitable Moment Whether it’s a website, web application, or mobile app, every business relies on its digital products in the same way they rely on real-world assets like its building, vehicles, or staff. Smart businesses know that just like physical assets, digital products require regular attention and maintenance and occasionally replacement. The process of […]
When you hear the word agile, what other words come to mind? Quick, responsive, efficient – using an agile approach in digital product creation is all of those things. Agile is a project management methodology widely used across software development teams. Mile6 uses the agile methodology to have a high functioning, efficient, collaborative, and, dare […]
If you work with us at Mile6, you probably already know how much we love user personas. We talk about them a lot, and for good reason! They’re an essential part of understanding the users of any digital product we build. We create user personas for every client at the beginning of every new project. […]
When it comes to decreasing web page load times, optimizing images on your website is a fantastic place to start. “Okay, great,” you say. “I’ve got a site full of images. I have a page speed issue.” Let’s start with… What is Image Optimization? The technical definition is decreasing an image file’s size to improve […]