In a rapidly changing digital world, it’s natural to feel the pull on our skillsets, wondering which to grow and which to let go. While some AI futurists argue for abandoning processes that have been refined over decades, we take a more balanced approach. We’re constantly testing AI tools, and while they’ve become a valuable […]

Stop for a minute and think about something that you were able to use without any explanation. I’m not talking about just digital products, I mean anything. When you were a little kid and the other children were playing with a hose in the backyard, it came with no instructions. You picked it up, and […]

Scroll through Instagram, see an ad, keep scrolling, see it 20 more times. It’s an ad for a product clearly based on a host of information from your browsing habits. It’s a little alarming… but you still kind of want this thing. It starts to take up space in your mind. Maybe one day, you […]

Where Do Our Creative Concepts Come From? The artist Elsworth Kelly is famous for creating some of the most breathtaking colorfield paintings ever made. Firmly enshrined in the pantheon of modern masters, his works are a staple of every modern art textbook and gallery wing. On a recent trip to the Philadelphia Art Museum, I […]

All Art Is Commercial Art (Mostly) When a young, plucky artist decides on a career in creativity, we all have dreams of making meaningful, personal work that speaks to people. Somewhere along the way, provided we stick it out through the early grinding years in our first design jobs, we learn that to keep that […]

One of the greatest weeks of the year for the Mile6 team falls in the middle of October when everyone makes the trek by car, train, and air (here’s hoping for a boat pilgrim in 2025) to Philadelphia for our annual retreat. It’s always a great time of reconnecting, camaraderie, and recreation. This year, there […]

You Read That Right I know that title reads like clickbait, but I mean it. We’ve recently learned to love a marathon strategy session at the beginning of a project, and I’ll get into why, but first some context. For most of my career working in strategy, I advocate for breaking up the strategy sessions […]

That Inevitable Moment Whether it’s a website, web application, or mobile app, every business relies on its digital products in the same way they rely on real-world assets like its building, vehicles, or staff. Smart businesses know that just like physical assets, digital products require regular attention and maintenance and occasionally replacement. The process of […]