Nobody Wants to Own the Vibe Coded Weekend Project
Ok, show of hands… Who here vibe coded something on a weekend?? Alright, now how many of you intended to maintain, support, and secure that software after the weekend?? Weekend warrior vibe coding projects are normally built to solve your problem today, not to keep running for someone else next year. Those are two totally […]
Strategy As Corporate Anthropology
I have a friend who works in logistics. The last time we spoke, he told me a story about a stressful situation he was dealing with at work. Tensions were high internally over a somewhat trivial matter, but to the individuals involved, lines had been drawn, and folks were dug into their own version of […]


Designing for Behavior
In a rapidly changing digital world, it’s natural to feel the pull on our skillsets, wondering which to grow and which to let go. While some AI futurists argue for abandoning processes that have been refined over decades, we take a more balanced approach. We’re constantly testing AI tools, and while they’ve become a valuable […]


The Next Big Thing Feels Familiar: Why Intuitive Products Drive Innovation
Stop for a minute and think about something that you were able to use without any explanation. I’m not talking about just digital products, I mean anything. When you were a little kid and the other children were playing with a hose in the backyard, it came with no instructions. You picked it up, and […]


What Makes a Buyer Click?
Scroll through Instagram, see an ad, keep scrolling, see it 20 more times. It’s an ad for a product clearly based on a host of information from your browsing habits. It’s a little alarming… but you still kind of want this thing. It starts to take up space in your mind. Maybe one day, you […]


Drawing Inspiration
Where Do Our Creative Concepts Come From? The artist Elsworth Kelly is famous for creating some of the most breathtaking colorfield paintings ever made. Firmly enshrined in the pantheon of modern masters, his works are a staple of every modern art textbook and gallery wing. On a recent trip to the Philadelphia Art Museum, I […]


Creativity and Efficiency
All Art Is Commercial Art (Mostly) When a young, plucky artist decides on a career in creativity, we all have dreams of making meaningful, personal work that speaks to people. Somewhere along the way, provided we stick it out through the early grinding years in our first design jobs, we learn that to keep that […]


A Year of Fierce Conversations
One of the greatest weeks of the year for the Mile6 team falls in the middle of October when everyone makes the trek by car, train, and air (here’s hoping for a boat pilgrim in 2025) to Philadelphia for our annual retreat. It’s always a great time of reconnecting, camaraderie, and recreation. This year, there […]


A Love Letter to the 4 Hour Strategy Meeting
You Read That Right I know that title reads like clickbait, but I mean it. We’ve recently learned to love a marathon strategy session at the beginning of a project, and I’ll get into why, but first some context. For most of my career working in strategy, I advocate for breaking up the strategy sessions […]
Tim Haak
Jacob Trunk