The Mile6 Blog
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What Makes a Buyer Click?
Scroll through Instagram, see an ad, keep scrolling, see it 20 more times. It’s an ad for a product clearly based on a host of information from your browsing habits. It’s a little alarming… but you still kind of want this thing. It starts to take up space in your mind. Maybe one day, you […]
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That Epiphany Moment: The Exponential Value of Prototypes
That Inevitable Moment Whether it’s a website, web application, or mobile app, every business relies on its digital products in the same way they rely on real-world assets like its building, vehicles, or staff. Smart businesses know that just like physical assets, digital products require regular attention and maintenance and occasionally replacement. The process of […]
An Agile Introduction: Helpful Terms to Know
When you hear the word agile, what other words come to mind? Quick, responsive, efficient – using an agile approach in digital product creation is all of those things. Agile is a project management methodology widely used across software development teams. Mile6 uses the agile methodology to have a high functioning, efficient, collaborative, and, dare […]
A User Persona In Action Through the Digital Product Strategy Phase
If you work with us at Mile6, you probably already know how much we love user personas. We talk about them a lot, and for good reason! They’re an essential part of understanding the users of any digital product we build. We create user personas for every client at the beginning of every new project. […]
Optimized Images: The Key to a Quick Loading Website
When it comes to decreasing web page load times, optimizing images on your website is a fantastic place to start. “Okay, great,” you say. “I’ve got a site full of images. I have a page speed issue.” Let’s start with… What is Image Optimization? The technical definition is decreasing an image file’s size to improve […]
Terms From the Design Toolbox: Aligning with Your Agency
Did you know you’re a designer? Designing is a part of our everyday lives, even when we’re not consciously aware of it. Picking out your clothes, choosing your favorite color (ours is blue if you couldn’t guess), and arranging meals on a plate. Since you’re already designing in the real world, let’s talk about some […]
Attracting Top Talent with Your Website
Creative Ways to Reach Your Next Hire The number of available jobs in the United States is at an all-time high, yet businesses are having a hard time filling open positions. Small businesses in our region are especially feeling the labor crunch – their customers are returning and ready to spend, yet they don’t have […]
Putting People First: Inclusive Design & Website Accessibility
Imagine if you tried to access a website but could not understand the content, see the images, or quickly find the information you are looking for. Would you be frustrated? Leave the site and find one easier for you to navigate and understand? The answer to both is likely a yes. For millions of people […]
The Path Ahead is Exciting: E-commerce Trends Here to Stay
A little over a year ago, we would have chuckled at the thought of a 400% spike in demand for home bread-making machines or scrambling to find toilet paper at our local grocery store. Zoom birthday parties? Virtual happy hours? These felt a bit amusing a year ago, yet here we are. In hindsight, it […]
Simple Things You Can Do To Secure Your WordPress Site
Making a WordPress site as secure as possible is a worthwhile, long-term investment. After all, it’s often the first introduction people have with your business, organization, or charitable endeavor, and you’ve worked hard on it! These are some basic steps a WordPress site owner or administrator can take to strengthen security. Administrators and their passwords […]