Case Study

Yellow Submarine Coaching

Logo Design

Project Summary

A client of ours from another project reached out to us to develop the look for his new business venture. With a name as unique as Yellow Submarine, we were excited to create the logo design and style guide concepts.

About Yellow Submarine Coaching

Yellow Submarine is a company that offers business coaching and advising to those looking to grow or start their own business.

  • Adobe
  • Logo Design
  • Print Design
  • Adobe Illustrator


Logo Design Process

Yellow Submarine let us take the lead with design direction but knew they wanted a submarine and the color yellow to be a part of the logo.

The name of the business came from the founder’s love of the Beatles, so it made sense to pull colors from the Beatles’ Yellow Submarine album.

Finding the Yellow Submarine

When the founder of Yellow Submarine meets with clients, he wears a Hawaiian shirt. It’s important to him that his clients have fun, but also learn a lot from their sessions.

Professional & Playful Design

We knew the branding and logo needed to reflect the professional nature of the business with the owner’s vision to share business advice in an informal environment. It was a challenge as a designer to walk the line between professional and playful.

In the end, we sent a few different logo mock-ups to Yellow Submarine for approval. The versions featured various submarine icons, letter icons, and typography choices.

Finalizing the Logo & Style Guide

The final logo that Yellow Submarine chose captures its brand with a professional, modern, and playful sans-serif typeface, colors, and submarine icon.

To accompany the logo, we developed a style guide for Yellow Submarine to follow as they begin to consider swag and marketing for their business.

The logo style guide includes different logo color variations and when it’s best to use them.

Creating a logo and style guide are some of the first steps in building a brand. As Yellow Submarine continues to develop and grow, we will be there to assist on whatever projects arise!